Increasing fan engagement with cryptocurrency fans tokens
Sports and Technology

Increasing fan engagement with cryptocurrency fans tokens

When French Ligue 1 giants Paris-Saint Germain (PSG) announced the signing of Lionel Messi from La Liga outfits Barcelona, the Paris-based club revealed that fan tokens played a significant role in purchasing the Argentine. Securing the signature of the six-time Ballon D’Or came from the club’s own virtual currency called $PSG Fan Tokens.

Fan tokens are digital assets that work like Bitcoin, Ethereum and other digital currencies. “The coins are there to create a link between the fans and the club, and it’s the first time we have used them in this way,” the Parisians said in a statement.

The fan tokens can be traded on the stock exchange markets with their value appreciating or depreciating from time to time. These non-fungible tokens (NFT) gives fans opportunities to take part in minor decisions affecting their clubs. They can vote on kit designs, goal music, the team’s destination for a pre-season tour. These tokens are purchased by real-world money and converted to digital currencies. Fan tokens can give the club supporters access to exclusive content to their favourite teams and augmented-reality games.

This is not the first time the use of cryptocurrency for purchases has emerged. In 2018, Turkish side Harunustaspor became the first club in football history to give its players Bitcoins. In the same year, Gibraltar United FC stated that the club will pay its players in digital currencies.  In January 2021, David Barral became the first player to be bought by cryptocurrency, signing for DUX Internacional de Madrid.

Other football teams that have fan tokens include Arsenal, Manchester City, Barcelona, Juventus, Inter Milan, AS Roma and AC Milan, just to name a few.

Football clubs with Fan tokens

Football clubs with Fan tokens. Photo: Getty Images

Fan tokens enable clubs to engage with a new global audience and generate a digital revenue stream. Fans feel closer to their clubs by contributing more to the success of their teams, courtesy of fan tokens.

In partnership with Sky-Scout Group

Increasing fan engagement with cryptocurrency fans tokens
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