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Chelsea shirt sponsor Three UK suspends deal after government sanctions

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Chelsea shirt sponsor
| PHOTO: Getty Images |
  • Chelsea has been hit with more effects after the UK government hit the football club with sanctions in response to the war in Ukraine
  • Chelsea shirt sponsors Three UK have suspended the deal meaning Chelsea will therefore be playing without a shirt sponsor
  • Three UK has since asked Chelsea to remove its logos from team shirts and from the club’s Stamford Bridge stadium

Chelsea shirt sponsor, Three UK has suspended its deal with the Premier League giants after club owner Roman Abramovich was hit with UK government sanctions in its response to Russia’s invasion of Ukraine.

Three said it had asked Chelsea to remove its logos from team shirts and from the club’s Stamford Bridge stadium until further notice.

The telecommunications company said the suspension was “the right thing to do”. The deal is reportedly worth around £40million per year.

Russian oligarch Abramovich, who also has Israeli and Portuguese citizenship, has previously been photographed with Russian President Vladimir Putin and is said to be an ally of the Russian leader.

Putin last month ordered an invasion of Ukraine, which has led to death and destruction in that country.

Abramovich was one of seven oligarchs to face sanctions on Thursday, with his assets frozen, a move that has had major knock-on effects for Chelsea.

Chelsea shirt sponsor Three

Three UK is Chelsea official shirt sponsor. | PHOTO: Getty Images |

The Blues have been granted a special sporting licence to be able to continue trading as a football club, but their money-making avenues have been curtailed in many areas.

Now Three has declared its stance, with a spokesperson saying: “In light of the government’s recently announced sanctions, we have requested Chelsea Football Club temporarily suspend our sponsorship of the club, including the removal of our brand from shirts and around the stadium until further notice.

“We recognise that this decision will impact the many Chelsea fans who follow their team passionately. However, we feel that given the circumstances, and the government sanction that is in place, it is the right thing to do.”

Chelsea announced their tie-up with Three in January 2020, with the deal beginning the following season.

Thomas Tuchel’s Chelsea side faced Norwich City on Thursday evening, emerging 3-1 winners in the clash at Carrow Road. The Blues played the clash with their home jersey with the Three logo still on the front of the shirt.

Nathan Sialah is a journalist by profession with interest in politics, sports, cryptocurrency and human interests with 5 years experience in Radio and Digital Journalism. This has helped Sialah develop a responsible approach to any task he undertakes or any situation that he is presented with.

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