KFC renew T20 International sponsorship of SA

Cricket SA (CSA) on Wednesday announced that KFC will renew its sponsorship for the next five years of T20 Internationals involving South Africa.

The sponsorship also includes the KFC Mini-Cricket programme.

Dhruv Kaul, Chief Marketing Officer of KFC South Africa said:  “KFC believes sport is a great catalyst to truly unite and give hope. As a brand that operates in communities all over SA and one that is passionate about investing in those communities, it is paramount that we are part of the solution.”

“We are aware, more than ever, that sport also remains a major contributor to economic and social development in this beautiful country.

“We continue to be proud of the partnership with one of South Africa’s most loved sports. In this next chapter, we look forward to continuing the growth of one of the biggest sporting grassroots development programmes, partnering with our Proteas team and their fans at T20 International matches and supporting national cricket at the highest level.”

CSA acting chief executive Jacques Faul said: “CSA is delighted about this decision by KFC and we are excited for the sport of cricket and its development that this strategic partnership with KFC is being extended.

“We are particularly excited that our continued association with a strong brand like KFC will further advance the game of cricket and help to unearth new talent for the overall purpose of ensuring the sustainability of our cricket pipeline structures.”

In partnership with ANA and Sports Leo