The goldmine that is Cristiano Ronaldo influencer marketing

• With 617 million Instagram followers, would you doubt the force Cristiano Ronaldo influencer marketing charisma?
• CR7 has 110.4 million followers on X
• The Portuguese has worked for it

With 617 million Instagram followers, would you doubt the force Cristiano Ronaldo influencer marketing charisma? Probably not. He enjoys the status of the most followed footballer on the Meta-owned platform. CR7 as the world knows the Al-Nassr star further enjoys 110.4 million followers on X.

Truth be told, the Portuguese has worked for it; he eats, sleeps and sings football. Corporate pundits like his demeanour for one simple reason. Ronaldo knows how to position himself as a global influencer for big sporting brands.

IS CRISTIANO RONALDO AN INFLUENCER?

Cristiano Ronaldo ticks all the boxes of an influencer. With a cumulative following of over 700 million across social media, he is definitely an A-list influencer. His posts consistently generate millions of likes and comments, which speak of his ability to captivate and interact with his audience.

His influence in the football world translates to his marketability. Top sporting brands are always in the queue trying to sign him for top dollar. However, he can influence for so many companies in Europe, South America and the Middle East.

Cristiano Ronaldo has a net worth of $500 million. Photo/ Chase Your Sport.

CRISTIANO RONALDO INFLUENCER MARKETING CONCEPT

Do you ever take notice of how fashionable the former Manchester United player is? It is not by default rather it is by design to complete the equation of Cristiano Ronaldo influencer marketing concept. His trendsetting persona extends beyond the football field, to influencing fashion choices.

Millions of fans globally eagerly emulate his style, making him the undisputed trendsetter in fashion and style. After all, he is married to a Spanish model, Georgina Rodriguez who lives to perfection all the time as far as fashion and style go. The two lovebirds brewed their union at a Gucci store many moons back.

Consequently, his physical fitness routine is a bait a lot of brands cannot resist. Ronaldo’s fitness routine is well curated and the result is his chisel-like physique many can’t hack at 38. This workout routine speaks the corporate language for brands falling within this segment.

Cristiano Ronaldo has a lifetime contract with Nike. Photo/ Footy Headlines.

But, beyond his athletic prowess, his social following online enhances Cristiano Ronaldo influencer marketing viability. He goes beyond self-promotion, leveraging his massive platform for philanthropy and advocacy. Ronaldo actively supports and raises awareness for crucial social causes, fostering positive change.

His commitment to charitable courses not only aligns with corporate social responsibility initiatives but also enhances his authenticity as an influencer. Brands seeking to associate with influencers who embody social responsibility find Ronaldo’s genuine efforts appealing, making him a hot commodity in influencer marketing.

He presents an image of a trendsetter in fashion and lifestyle which when mated to his massive online following, cements his influencer status. Best of all is he has gotten so good at this that he effortlessly does it. Come to think of it. Who wouldn’t want to be associated with a man who defies human odds to play like a 20-year-old at 38?

HOW MUCH DOES CRISTIANO RONALDO CHARGE PER INSTAGRAM POST?

Irina Shayk with Cristiano Ronaldo. Photo/The Sun

Ronaldo charges $3.23 million per Instagram post according to Hopper HQ. The latter is an Instagram scheduling tool that compiles an annual ranking of influencers based on their sponsored posting rate. This makes him the highest-paid celebrity on the platform. He surpasses his long-time rival Lionel Messi who comes in second with $2.6 million per post.

WHAT BRAND IS RONALDO SPONSORED BY?

Globally renowned sporting brands such as Nike, and Clear back Cristiano Ronaldo influencer marketing portfolio. Others brands that sponsor him include TAG Heuer, a Swiss luxury watchmaker, Herbalife and MTN Nigeria.

WHO IS THE HIGHEST PAID INFLUENCER IN THE WORLD?

Al-Nassr forward Cristiano Ronaldo Cristiano Ronaldo is the highest paid influencer in the world in 2024. Not only is he the highest-paid influencer across the board, but he also holds the title of the highest-paid social media influencer charging $3.2 million per post.

With a current net worth of $500 million, Ronaldo stands as the quintessential celebrity for sports brand endorsements. He is the modern-day SI unit for brand promotion setting himself apart from other celebrities. The father of five does everything right to earn a badge as the most sought-after brand influencer in the market.