Cricket SA (CSA) and Global Sports Commerce (GSC) on Monday announced they have extended their partnership for the Mzansi Super League (MSL) for running from 2019 to 2023.
The agreement grants GSC all commercial rights to the event, excluding the teams, and makes GSC the official broadcast and digital rights holder outside of South Africa.
“It gives us great pleasure to extend our partnership with GSC,” said CSA Chief Executive Thabang Moroe.
“They are a significant global brand that has put its faith in our administration, our governance and our players for a considerable period of time.
“As their name indicates, GSC have a global sporting presence as a major player in the organization of sporting events around the world and already have considerable experience of South African sport through their investment in Megapro and Megaview.
“They made a significant contribution to getting the MSL off to a winning start last year and will again play a major role as we build on those advances in MSL 2.0.”
“GSC is delighted to be associated with the MSL,” said M S Muralidharan, CEO, Global Sports Commerce.
“We see this as a milestone sports asset for Africa as the sole and exclusive international commercial partner across television, digital, and event sponsorship.
“The GSC family, including its South Africa-based affiliates, Megapro and Megaview, will bring to the event its global technology expertise with cutting edge technologies in television/content production, event presentation and immersive fan experience.
“GSC is committed to providing to the fans of cricket – in the stadium, on the move and on the couch – an unmatched visual experience. The brands associated with the event, brought in by its premier commercial arm, ITW Consulting, will gain a superior return on their investment.”
In partnership with ANA and Sports Leo