Expo 2020 Dubai will sponsor the 2021 Indian Premier League (IPL) season after signing a partnership deal with Rajasthan Royals.
The IPL franchise cricket team announced that Expo 2020 Dubai will be the prime sponsor of Royal’s jersey heading into the IPL cricket season.
The Expo 2020 will feature on the front of their sports gear in a bid to create awareness and spread the word of the upcoming event. The Expo is scheduled to take place from Fri, 1 Oct 2021 – Thu, 31 Mar 2022.
Originally, the event was scheduled for 20 October 2020 – 10 April 2021 but due to the Covid-19 pandemic, the dates were revised.
Expo 2020 is expected to attract millions of people and over 190 nations globally to Dubai, United Arab Emirates (UAE).
Following the lucrative partnership deal with Expo 2020 Dubai, Rajasthan Royals CEO Jake Lush McCrum said, “We are delighted to welcome Expo 2020 as our principal sponsor for this upcoming season. At the Royals, we are driven by our ambition to impact society through cricket and this partnership with Expo 2020 is another exciting step on that journey.”
“To support this incredible event in bringing together some of the brightest and most inquisitive minds to seek solutions to the world’s greatest challenges is something that resonates extremely strongly with us. We hope this partnership will excite, inspire and bring many long-lasting positive relationships to benefit society more broadly,” he added.
Chief Sales and Marcomms Officer of Expo 2020 Dubai Solto-Doughlas Home commented, “Year after year, the IPL and the Rajasthan Royals unite the world with one of the most entertaining sporting events. Combined with the club’s commitment to a range of social development programs, this makes the partnership an ideal match with Expo 2020 Dubai’s vision of bringing people and communities together.”
He added that ” The international reach of the tournament is a powerful vehicle for increasing the awareness of Expo 2020 Dubai as we count down to our opening on 1 October.”
Last season, the IPL broke viewership records, with a staggering viewership of over 550 million. Heading to the 14th campaign of the cricket league, the numbers are expected to shoot up as millions of cricket fans are expected to watch and support their teams.