- KBC has paid approx. Sh191mn for the rights
- They will air two matches every weekend
- The deal involves both TV and Radio
The Football Kenya Federation has signed a deal with national broadcaster, Kenya Broadcasting Corporation, (KBC) as its official FKF Premier League Free to Air (FTA) partner.
Under this seven-year partnership, the Federation is set to receive USD 1,250,000 Million for the first season, with an increment of USD 100,000 for the subsequent seasons.
KBC, on its part, shall air a total of 68 matches, two every match week, on its TV and Radio platforms. This is an addition to the pay-TV deal signed with Tanzanian firm Azam TV earlier on in the year. In total, the deal will allow FKF to remit Sh1mn anually to teams as part of their rights.
“This partnership will go a long way in making Kenyan football more accessible for viewership to every household. This exposure will not only increase the commercial value of the league but shall also aid in our long-term vision of making the FKF Premier League self-sustainable,” said FKF President Nick Mwendwa.
“The Ministry of Sports has been very supportive of the Federation’s football development programs at the national level and for this, we say asante sana,” added the FKF President.
The Kenya Broadcasting Channel, the Kenya national broadcaster, will begin airing the FKF Premier League matches from matchday 13 this weekend.
-More to follow