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10 ways through which football clubs make money

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how do football clubs make money
A football club. Photo/Wikipedia
  • Making money for football clubs is crucial to modern sports management
  • Football’s financial landscape continues to experience tremendous change
  • These clubs are now diversifying their revenue streams

With news of Paris Saint-Germain (PSG) star Kylian Mbappe getting a $332 million offer from Saudi Arabian football club Al Hilal, you can’t help but wonder how do football clubs earn money?

Making money for football clubs is crucial to modern sports management. Football’s financial landscape continues to experience tremendous change as clubs work to increase their revenue sources outside of match-day profits. These clubs are now diversifying their revenue streams through a combination of business alliances, media contracts, merchandise sales, and sponsorship agreements.

In addition, the sport’s widespread appeal has opened up lucrative opportunities, allowing clubs to access worldwide markets and draw in sizable fan bases. Also, more developments in digital technology make it easier to monetize social media sites, attracting admirers from around the world and bringing in more money. While financial success is essential for teams to be sustainable and competitive, it also presents difficulties since business interests must be balanced.

Upholding the spirit of the game and fostering a close relationship with devoted fans also ties strongly with how a club brings in money. Nevertheless, finding the ideal balance between monetary rewards and sporting integrity continues to be a challenging but crucial endeavour for football clubs.

Kylian Mbappe Al Hilal

DO ANY FOOTBALL CLUBS MAKE A PROFIT?

Looking at the subject on how do football clubs earn money; it is also pertinent to find out if there are clubs making profits. The truth is that some football teams do turn a profit, particularly those in the top divisions and with strong commercial success. They accomplish this through ticket sales, television rights, sponsorships, goods, and player transfers.

On the other hand, it is worth noting that not all football clubs are commercially successful. Some of the reasons compounding this are low revenue streams, more player salaries, and high operating costs. Smaller clubs, especially those in lower levels, grapple with a myriad of financial difficulties which makes it hard to make profits. Therefore, some clubs result to outside funding, loans, and seeking monetary assistance from their supporters to make money.

Only 10 teams in European football made a profit of £1 million or more between 2019 and 2021. This implies that less than 1% of the more than 1000 professional clubs in Europe were actually profitable. The only Premier League clubs that earned profit were Chelsea, Liverpool, Newcastle, and Norwich. Despite a decline in revenue, Aston Villa and Burnley managed to break even thanks to player sales and owner cash infusions.

HOW CAN A FOOTBALL TEAM MAKE MONEY?

Football teams can generate income from a variety of sources. Some of them include the following.

MATCHDAY REVENUE

Ticket sales, merchandise sale, concession and hospitality packages perfectly answer “How do football clubs earn money?”

BROADCASTING RIGHTS

The sale of television and digital broadcasting rights to national and international broadcasters generates a sizable income. Top leagues and teams typically secure more lucrative TV deals.

PARTNERSHIPS AND SPONSORSHIPS

Football teams get into business agreements with sponsors and partners and bring in revenue.

MERCHANDISE SALE

Selling official team merchandise, such as jerseys, scarves, and other branded items, is a substantial source of revenue, particularly for popular football clubs.

PLAYER TRANSFERS

Selling players to other clubs has always been the main strategy used by clubs to make money.

PRIZE MONEY

The team’s finances get a boost by winning league competitions, regional cups, and worldwide competitions.

CORPORATE GATHERINGS AND HOSPITALITY:

On days other than matchdays, renting out space for corporate gatherings, conferences, and hospitality activities bring in extra money.

MONETIZING SOCIAL MEDIA PLATFORMS

Football teams use social media platforms, YouTube channels, and streaming services to reach a sizable fan base. They then use this to monetise their content through partnerships and adverts.

Caf launches social media campaign to fight spread of pandemic - Sports Leo

Caf launches social media campaign to fight spread of the pandemic. PHOTO: WallpaperAccess

MEMBERSHIP AND FAN SUBSCRIPTIONS

Some clubs provide fan subscriptions and premium memberships with privileged access to exclusive features and material, generating a consistent income stream.

LOANS AND INVESTMENT

Football teams at times get loans from owners, individuals, or consortiums to fund operations and player acquisition. It is one of those strategies on how do football clubs earn money.

CONCLUSION

There are many ways for football clubs to create income. For teams of all sizes, the sport’s constantly changing environment and widespread popularity have created a wealth of financial options. Broadcasting agreements, sponsorships, merchandising, and player transfers can be used by successful clubs in top leagues with large fan bases and commercial appeal to generate considerable income streams.

All football clubs do not, however, guarantee financial success. Due to fewer revenue streams and higher running expenses, smaller clubs, those playing in lower levels, or those who are struggling financially may find it difficult to generate a profit.

Teresa is a journalist with years of experience in creating web content. She is a wanderlust at heart, but an outgoing sports writer with focus on tennis, athletics, football, motorsports and NBA.

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