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Absa splashes Sh56mn sponsorship for Magical Kenya Open

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Absa Sponsorship
Absa Bank Managing Director Jeremy Awori hand the tournament sponsorship cheque to Kenya Open Golf Limited Tournament Director Patrick Obath
  • The Magical Kenya Open is part of the European Golf Tour
  • The tournament has a price purse of over Sh200mn
  • This year’s event will be held at the Muthaiga Golf Club

Absa Bank Kenya has announced a Sh56mn sponsorship towards the 2022 Magical Kenya Open, becoming the official presenting partner of the prestigious gold tournament.

As the official Presenting Partner, Absa’s sponsorship will include supporting local Pros to ensure that they have all the necessary requirements to effectively compete against renowned golfers from around the world.

The remaining investment will help the Kenya Open Golf Limited (KOGL) to organise another first-rate tournament as well as heavily publicise the event and showcase the country’s capacity to host international sports events.

The 2022 Magical Kenya Open, which is part of the European Tour now called the DP World Tour, is scheduled to tee off at the Muthaiga Golf Club between March 3-6.

The event brings together over 150 golfers from Kenya and across the world, including eight Kenyan professionals, six Kenyan amateurs and two regional players with a prize purse of over Sh200mn.

Speaking during the sponsorship cheque handover ceremony, Absa Bank Kenya Managing Director Jeremy Awori emphasized the important role played by the tournament in reinforcing the country’s positioning as a global sporting and tourism destination since it is one of Kenya’s top sporting events with a large local, regional and global reach.

“As Absa Kenya, we are proud to yet again, be part of this prestigious tournament that will not only help spotlight the best players in the game, but also give us an opportunity to partner with local Pros and help them bring their possibilities to life,”Awori said.

Absa Kenya announces sponsorship

Absa Managing Director Jeremy Awori makes his remarks

He added; “Today, the Magical Kenya Open is now one of the biggest sporting events in sub-Saharan Africa and has contributed immensely to the promotion of Kenya as a global golfing and sports tourism destination.”

“We know it takes discipline, persistence and sheer hard work for golfers to prepare for a tournament of this magnitude, and more so during a period where the effects of the pandemic have been constraining.  As Absa, we celebrate their resilience and appreciate their passion in doing what it takes to excel in the sport,” said Awori.

Kenya Open Golf Limited chairman Peter Kanyago expressed delight at having Absa on board for the tournament.

“The Kenya Open Golf Open Limited takes great pride in having Absa as a presenting partner for two years. Since 2011 while this event was part of the Challenge Tour, Absa’s support has played a significant role in the growth of the Magical Kenya Open Golf Championship and we are entirely grateful for Absa’s consistency in being a partner,” said Kanyago.

Kanyago added that the support of partners like Absa has transformed the Kenya Open Golf Championship into one of the most anticipated events in the country.

The Kenya Open, which was first held in 1967, has grown to become one of Kenya’s most prestigious sporting events. This year’s edition marks the first time the European Tour has visited the prestigious Muthaiga Golf Club, which was established in the 1920s. Justin Harding of South Africa won the 2021 MKO at the Karen Country Golf Club last year.

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