Inside Manchester United and Adidas new partnership

• Manchester United has renewed its partnership with Adidas for another 10 years until 2035
• The new deal makes it one of the biggest in world football, surpassing Liverpool’s 10-year contract with Nike
• The deal is valued at a minimum of £900 million and trails only Barcelona and Real Madrid globally

Manchester United has recently announced the renewal of their partnership with sportswear giant Adidas for an additional 10 years, extending their collaboration until the summer of 2035. The deal comes with a minimum guaranteed value of £900 million, making it one of the most substantial agreements in world football.

The longstanding relationship between Manchester United and adidas began in 2015, following the end of a 13-year partnership with Nike. The original deal, reportedly valued at £750 million, will continue until its expiration in 2025, after which the more lucrative renewal agreement will take effect.

In an official statement released on the club’s investor relations platform, Manchester United confirmed the renewal of their principal partnership with adidas as their official kit supplier. The agreement is set to span another decade, showcasing a shared commitment to style, flair, and high performance between the two iconic entities.

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The 2023/2024 Manchester United home kit by Adidas a few weeks ago. | PHOTO: Goal |

Richard Arnold, the Chief Executive of Manchester United, expressed his enthusiasm for the extended partnership, highlighting how the collaboration has evolved over the years with innovative designs and sportswear technology. With roots dating back to the 1980s, the relationship has proven to be one of the most significant and enduring connections in the world of sports.

The financial implications of the deal are noteworthy, with a guaranteed minimum cash sum of £900 million over the course of the contract. This equates to an average annual revenue of £90 million, solidifying Manchester United’s position as one of the most financially formidable clubs in global football. The new agreement surpasses the previously similar 10-year deal signed by Liverpool with Nike in 2020 and falls behind only Barcelona (with Nike) and Real Madrid (with adidas) in terms of sponsorship deals on a global scale.

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The 10-year extension signifies an impressive milestone for the partnership between Manchester United and adidas, which will span a remarkable 20 years by the time it concludes in 2035. In the club’s rich history, various sportswear brands have adorned the team’s kits. Umbro supplied unbranded kits for an impressive 30 years from 1945, following the return of club football after World War II, until 1975. Admiral took over for the rest of the 1970s, followed by the initial 12-year partnership with adidas from 1980 to 1992. The subsequent 10 Premier League seasons saw the return of Umbro shirts, and later, Nike took over the contract until 2015.

It is worth noting that the previous Nike deal with Manchester United was the most substantial of its kind at the time, amounting to £302 million over 13 years. This landmark agreement dwarfed Nike’s other partnerships, such as their deal with the Brazil national team, which was valued at £7 million per year.

The renewal of the partnership with adidas represents a strategic move by Manchester United to maintain financial stability and capitalize on the global appeal of their brand. The revenue generated from this deal will undoubtedly aid in reinforcing the club’s position in the competitive world of football, enabling them to invest in top players and state-of-the-art facilities to remain a force to be reckoned with in both domestic and international competitions. Moreover, the continuation of this iconic collaboration ensures that fans worldwide will continue to see the famous three stripes of adidas adorning the kits of one of the most storied football clubs in history.