- The Rally is scheduled for June 22-25
- KCB Also sponsored the Rally last year
- This is the third edition of the rally in the WRC calendar
This year’s WRC Safari Rally has received a massive financial shot in the arm after the Kenya Commercial Bank once again announced a bumper partnership, crediting the event with a Sh150mn sponsorship.
KCB will be the Official Financial Partner for the Rally, scheduled to take place from June 22 – 25, 2023 in NAivasha. This year’s edition marks the third year since the Safari rally returned to the World Rally Championship calendar.
Of the total sponsorship monies, Sh100mn will go directly to the 2023 WRC Safari Rally event while Sh50mn will support sponsorship of three local drivers, brand activations and customer engagements.
KCB has renewed its sponsorship to two Kenyan drivers, Evans Kavisi and Nikhil Sachania while former national champion Karan Patel will be joining the KCB sponsored team.
Growth of motorsport in the country
KCB sponsorship of the Safari Rally
Speaking at the launch of the sponsorship, KCB Group Chief Executive Officer Paul Russo said: “We take great pride in being part of East Africa’s motorsport story since 2003, when we first sponsored the Safari rally. This marks another chapter in our story and reiterates our commitment in supporting sports, as we celebrate the historic return of WRC Safari Rally to the Kenyan soil.”
“It is a great pleasure to see that our sponsorship over the years has resulted in the growth of motorsport in the region opening up the sport to many young talents.” Mr. Russo said.
In 2019, KCB became the Official Financial Partner for the Safari Rally Kenya for the World Rally Championship (WRC) Rally, with a 3-year commitment of Sh250mn starting with a WRC Candidate event staged in June 2019.
“We are putting together yet another massive rallying event to reinforce Kenya’s growing profile as a global sporting arena. I want to thank KCB For their sponsorship and this will go a long way in ensuring that we stage a world class event.” said Hon. Ababu Namwamba, Cabinet Secretary, Youth Affairs, Sports, and the Arts.
Best event yet
CS Ababu Namwamba during the launch
He added; “As a Ministry we are doing everything we can to ensure that this event will be the best yet and plans are already at an advanced stage for everything.”
KCB also announced a commitment towards promoting sustainability and care for the environment during sporting activities. “We are championing sustainability initiatives like tree growing, recycling, waste management in the run up, during and after the Safari Rally” said Russo adding that KCB has joined hands with other partners in an initiative to plant 400,000 trees in several counties in the course of this year. Last year through this partnership 700,000 trees were planted.
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