South African broadcaster SuperSport on Wednesday announced it will televise the Ethiopian Premier League (EPL).
SuperSport also broadcasts the SA Premiership and the Zambian Premier League.
The EPL is the top association football division in Ethiopia and comprises 16 clubs. Broadcasts of the EPL will be carried across the entire territory of sub-Saharan Africa and the adjacent islands, where the appetite for soccer is substantial.
Ethiopian Premier League chairman, Fekade Mamo said: “We recognise the importance of having the right partners on board to contribute in growing our league and to cultivate local talent. This is a significant step forward for the league, and will create a brighter future for players, the industry, and bring Ethiopian football closer to the world.”
MultiChoice and DStv Ethiopia, Director of Multichoice Ethiopia, Omar Bagersh said: “This is an important milestone for Ethiopian football and will substantially impact the football landscape in the country and create multiple economic spin-offs around football in one of the largest countries on the African continent.”
MultiChoice Group CEO Calvo Mawela said: “Through SuperSport, we are the leading broadcaster of sport in Africa, with our programming being viewed by millions of fans continent-wide. Sport is an integral part of our content offering and supporting the development of sports content makes sense for our business. This partnership will give the Ethiopian Premier League greater visibility, attracting fans from across the continent.”
MultiChoice said in a statement: “Through DStv Ethiopia and the investment in local content such as the Ethiopian Premier League, Amharic language channels such as Zee Alem, Nick Jnr Amharic and local free-to-air channels, MultiChoice is developing a strong value proposition to deliver world-class, locally relevant content to audiences across Ethiopia.”
In partnership with ANA and Sports Leo