Samsung partners various sports ahead of Paris Olympics

• Samsung has partnered with the Surfing, Skateboarding and Breaking Tour leagues
• They will support their journey towards this year’s Olympic Games
• The Olympic Games will be held in Paris

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, has announced three new partnerships that further the brand’s longstanding support for sport and its deep-rooted value of openness.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT), to celebrate the sports of surfing, skateboarding, and breaking – and their communities – on the Road to Paris 2024 and beyond.

As announced earlier this year, Samsung’s official theme for the Olympic and Paralympic Games Paris 2024, ‘Open always wins,’ articulates the brand’s belief that with an open mind, every new experience becomes a meaningful achievement that opens new perspectives and infinite possibilities.

These three sports, each built with shared values and respect, embody the spirit of ‘Open always wins,’ and Samsung is committed to supporting their inspiring and close-knit communities.

“Surfing, skateboarding and breaking, though proudly unique, share a foundation,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics.

Samsung passionate about sports

“Open-mindedness, self-expression, connection, and innovation lie at the heart of each sport. These attributes are something we at Samsung are also passionate about, and we are honoured to support these three organizations and their athletes and recognize their communities – not only as the countdown to Paris 2024 continues, but as they work to open their sports to the world every day.”

Samsung will support WSL, SLS and PBT athletes and fan bases at key events on the Road to the Games.

These partnerships will also come to life through a new collaborative initiative designed to spotlight the iconic figures and subcultures of each community, as well as their unique stories, which will be unveiled in April.

“We are proud to partner with Samsung to showcase our incredible athletes and their journey to Paris 2024 – and Tahiti,” said Tim Greenberg, WSL EVP, Content Strategy and Production. “Together we will celebrate surfing’s unique culture, communities, and athletes in this important and exciting year for the sport.”

“Our organization was founded with the aim to foster the popularity and acceptance of street skateboarding worldwide,” said Matt Rodriguez, General Manager, SLS.

Proud to partner Samsung

“We live these values every day, and are so pleased to partner with Samsung, a brand that focuses on openness and inclusivity at its core. Together, we’ll strengthen our platform, support our community, and reinforce our shared belief in openness.”

He adds; “Over the past decade since our tour’s inception, we’ve witnessed an incredible evolution in our sport and culture,” said Chris Wright, also known as “CrosOne”, founder of PBT. “Big shoutout to the b-boys and b-girls who push the limits of creativity and self-expression every day. Now, we’re gearing up to make history with our Olympic debut, and we’re excited that Samsung is on board to amplify this pivotal moment in our sport’s journey.”

Additional details on the community initiative and partnership activities will be shared in the coming weeks.

Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category.

Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology.

Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.