- Emma Raducanu sponsorship earnings have nothing to do with her tennis performance
- She bagged a lot of sponsorship deals after winning the US Open in 2021
- She has a $6 million net worth
Emma Raducanu sponsorship earnings have nothing to do with her tennis performance after winning the US Open 2021.
She has generated at least $137 million through her various sponsorship deals since 2021 when she won her first and only Grand Slam. She hasn’t performed as much in the last two years and some quarters said that her huger sponsorship deals were to blame.
Nonetheless, she maintains a steadfast lack of remorse regarding the numerous commercial agreements she has entered into since her victory at the 2021 US Open. Raducanu says there is no rush given the many years ahead of her and she is ready to make a tennis comeback in 2024.
After undergoing wrist and ankle surgery and not playing a competitive match since April, Raducanu has shared her training sessions at Roehampton’s National Tennis Centre on social media.
She’s preparing to return to the tennis court. Despite expecting a lower ranking upon her return, Raducanu is excited about the fresh start and remains focused on her long-term goals. She believes she has plenty of time left in her 15-year career. The British tennis star gets inspiration from books, particularly Chinese history, and values her curiosity for diverse fields. Nevertheless, tennis and training remain her top priorities.
Emma Raducanu enjoying her vacation. Photo/The Telegraph
WHAT COMPANIES SPONSOR EMMA RADUCANU?
The following companies are behind Emma Raducanu sponsorship earnings.
NIKE
Nike secured an early sponsorship deal with Raducanu before her Wimbledon breakthrough. This partnership includes her wearing Nike sportswear, trainers, and accessories both on and off the court. The deal is currently valued at approximately £100,000 ($121,000) per year and operates on a rolling contract, with the potential for increased value in the future.
WILSON
Likewise, Wilson also had Raducanu as part of their roster early on. Her arrangement with Wilson is similar to the Nike deal, involving her using a Wilson racket, and she earns an estimated £100,000 ($121,000) from this association.
TIFFANY & CO
Her triumphant victory at Flushing Meadows swiftly earned her recognition not just in the world of tennis but also in the realm of high-end fashion and jewellery. She became a house ambassador for Tiffany & Co, a brand synonymous with luxury and elegance. The association also meant she joined the ranks of global superstar Beyoncé.
Before the official announcement, Raducanu had already showcased some of Tiffany & Co’s exquisite jewellery, even wearing it on the tennis court during her impressive run in New York. Her partnership with Tiffany & Co is valued at a remarkable £2 million.
DIOR
In another £2 million sponsorship deal with Dior; Emma Raducanu sponsorship earnings continue to increase. The partnership began with Raducanu donning one of Dior’s statement pieces at the James Bond “No Time To Die” premiere, an experience she described as “totally unique.”
EVIAN
In a smart move, Raducanu became a global brand ambassador for Evian, a major drinking water company. However, the specific financial terms of this agreement are unknown.
BRITISH AIRWAYS
British Airways secured a deal with Raducanu, appropriately appointing her as their global ambassador. As a symbol of the “highest-flying” star, this association was a logical choice for the airline giant. While exact figures are undisclosed, the agreement is rumored to be worth well over £1 million.
SPORTS DIRECT
Although not a formal sponsored athlete, Raducanu featured alongside a multitude of sporting icons in Sports Direct’s Christmas advertisement, which had a substantial budget of £6 million. Her role involved a playful tennis-related scene in the snow, showcasing her sense of humor and approachability alongside stars like Declan Rice, Jordan Pickford, and many more.
VODAFONE
Emma Raducanu sponsorship earning got a major boost with Vodafone adding to her portfolio. Her role is to inspire the next generation of tennis heroes through her involvement with the “Play Your Way to Wimbledon” tournament, which offers junior talents across the UK the opportunity to play on the hallowed lawns of the All England Club.
PORSCHE
British Tennis player Emma Raducanu. Photo/Porsche Newsroom
Her love for motorsports and her background in go-karting and motocross make her Porsche’s ideal brand ambassador.
HSBC
Just in time for 2022 Wimbledon, Raducanu announced a partnership with HSBC, the official banking partner of the Championships. This four-year deal involves educational initiatives related to finance, especially aimed at young people. With both her parents working in the financial sector, this partnership holds personal significance for Raducanu. She now represents not only a world-class tennis player but also an advocate for financial education and youth empowerment.
HOW MUCH DOES DIOR PAY EMMA RADUCANU?
Dior pays Raducanu $2.4 million (£2m). A part of the agreement the global fashion label, has it that she models Dior creative director Maria Grazia Chiuri’s womenswear collections and promote their makeup and skincare ranges.
HOW MUCH DOES EMMA RADUCANU EARN FOR US OPEN?
Raducanu got a cash prize of $2.5 million after winning the tournament in New York in 2021. It was the most captivating US Open final between two teenagers; her and Canadian tennis star Leylah Fernandez.
CONCLUSION
Although Emma Raducanu sponsorship earnings are impressive and offer her a lot of comfort, she says they do not in any way make her stop working harder on the court.
FAQS
- What car does Emma Raducanu drive?
She drives a Porsche 911 Carrera GTS Cabriolet.
- How much money has Raducanu made?
Raducanu has generated an estimated $137 million from sponsorships and $6 million in net worth.
- How much is Emma Raducanu Nike deal worth?
It is worth $1.5 million.
- Where is Emma Raducanu living?
Emma Raducanu lives in Bromley, London.
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