- Vodacom, DSTV launch MyDStv mini app within M-Pesa app
- Fans can now watch all the World Cup matches on the go
- All they need is a smartphone and Vodacom’s SuperApp, M-Pesa
Fans can now watch all the World Cup matches on the go, anytime, anywhere; all you need is your smartphone and Vodacom’s SuperApp, M-Pesa.
The development comes after Vodacom Tanzania partnered with DSTV Tanzania to announce a ground-breaking collaboration allowing DSTV customers with smartphones to access the MyDStv App within the M-Pesa app, giving them. Yet, another convenient channel to access and benefit from a wide range of DSTV services and offerings.
“From its inception, the M-PESA App was created to simplify the way M-Pesa customers perform their day-to-day transactions; simplifying their user experience and empowering them to get more done, through their smartphones,” comments Noel Mazoya, M-Pesa Marketing Manager.
Speaking at the launch event on behalf of the M-Pesa Director, he said, “This partnership is revolutionary to both M-Pesa and DSTV customers because it offers them the convenience of seamlessly taking control of their DStv services through the M-Pesa App, especially now that we are heading into the World Cup season. This first-of-its-kind offering is another milestone in Vodacom’s mission of digitizing Tanzania and changing lives through technology.”
Vodacom has actually built a framework where partners can develop mini-applications that are not only relevant but also cater to the day-to-day needs of customers; be it sports and entertainment, e-commerce, ticketing, travel and accommodation, credit and savings, and so forth; and, in return, gain access to one of Tanzania’s largest consumer bases.
DSTV mini app. Photo by Tech Arena
“Our aim is to make the M-Pesa Super App and ecosystem like Google Play store or App Store in which other apps can integrate and operate,” he summed up.
On his part, DSTV Head of Customer Experience and Care – Davis Mihyo said ‘…this collaboration with Vodacom M-Pesa opens doors to a variety of advantages our customers. Now DStv customers can not only easily take control of their DStv subscription through the M-Pesa App, but they can also upgrade their packages, fix errors, and even enjoy live content through the M-Pesa App as they seamlessly enjoy premium DSTV content.
The reliability and simplicity that the M-Pesa app has showcased over the years continue to empower consumers to take better control of their financial and Digital lifestyle in Tanzania. The partnership allows over 400 thousand M-Pesa app users to enjoy premium content from DStv and take charge of their viewing all in one App.
Simplicity and convenience all in one app, now fixing errors and paying for subscriptions has never been easier. In the digital age user experience has been a key metric for customer retention, and most of it has been achieved with the help of these self-help channels, in this specific case, the MyDStv App.
About Vodacom Tanzania
Vodacom Tanzania Plc is the country’s leading mobile operator and mobile financial services, provider. We provide a wide range of communication services for consumers and enterprises – including voice, data and messaging, video, cloud and hosting, mobile solutions and financial services – to over 14.1 million customers.
Vodacom Tanzania Plc and its subsidiary companies are part of the Vodacom Group registered in South Africa, which Vodacom Group Plc of the United Kingdom owns. It has been registered on the Dar es Salaam Stock Exchange (DSE) with registration number ISIN: TZ1886102715 Stock name: VODA.
About Vodacom M-Pesa Tanzania
Vodacom Tanzania Mpesa App. Photo by Tech Africa News
Vodacom M-Pesa is Tanzania’s largest mobile financial service, introduced by Vodacom Tanzania PLC in 2008. Now GSMA certified and with over 8 million customers, M-Pesa has significantly contributed towards financial inclusion and economic activity in the country. Customers deposit and withdraw money from their M-Pesa wallets through over 106,000 agents across the country. The M-Pesa ecosystem connects businesses, banks and government agencies, making digital payments possible.
To date, M-Pesa continues to be the market leader in mobile financial services, rolling out innovative services such as savings & Loans, Virtual Debit cards, Overdraft services, Group savings, E-payments and many more, which address the real needs of Tanzanians thereby enhancing financial inclusion and deepening.
About Multi Choice Tanzania
Established in 1997, MultiChoice Tanzania has maintained remarkable success in the market through consistent growth and investment in the Media and Entertainment industry in Tanzania. The company has maintained a very focused approach to meeting the ever-changing consumer needs on service delivery, payment models and distribution hence achieving a position of dominance in providing support services for DStv Subscribers in Tanzania.
MultiChoice has been operating in Tanzania for 25 years. The brand remains to be very strong, which signifies a high level of creativity in content selection & delivery, exemplary customer experience, ease and convenience of purchase, digital options for subscription and the great ambition to remain at the top of the game in the Pay TV industry in the country.
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