Sponsorship is one of the most critical aspects in the field of sports and big brands have contributed to successful results in different sports events across the globe through sponsorship.
Sponsorship can be through individual sponsorship, team sponsorship, association, and events sponsorship.
There have been many brands that have been successful with their brand coverage when it comes to their favorite team names.
In this article, we will introduce to you the top 9 most popular sponsor brands in the sports world today.
1 Pepsi
Pepsi is one of the biggest companies with a large sponsorship deal with the top sports tournaments in North America. This will also be the name to accompany the Indian Premier League in the next five seasons, besides the Cricket team of Pakistan.
The soda-and-snacks company recently renewed its nearly four-decade partnership with NFL after the NFL’s spring meeting that was held in Atlanta in May. Team owners voted to ratify the renewal, which allows Pepsi to use NFL premium rights for its brands, including Frito Lay and Tostitos.
- Red Bull
This is an Australian beverage company that is behind the Red-Bull energy drink brand. It’s one of the big names of the sports village associated with Red Bull such as R B Leipzig, FC Red Bull Salzburg, Red Bull Brasil, Red Bull New York, Red Bull Racing, or Scuderia Toro Rosso. Besides, the company’s slogan which is “Gives you wings” is used a lot in sports activities.
Salzburg were Red Bull’s first venture into football Courtesy Getty Images
Red Bull’s rise in the sort has been astronomical, now having an invested interest in over 15 sports teams across 11 sports
- Coca Cola
Coca-Cola, the world’s leading beverage giant, sponsored the 1996 ICC Cricket World Cup. Previously, it sponsored the 1928 Olympics and the 1978 FIFA World Cup. In addition, Coca-Cola has long-term relationships with many soccer, basketball, and hockey teams.
Coca Cola is also a world cup sponsor Photo Getty Images
Among the most well-known Coca-Cola sponsorships are American Idol, Apple iTunes, BET Network, NASCAR, NBA, NCAA, and the Olympic Games. Among our most well-known sponsorships are American Idol, Apple iTunes, BET Network, NASCAR, NBA, NCAA, and the Olympic Games.
- Samsung
The Korean electronics maker is involved in a variety of sports such as soccer, basketball, volleyball, and baseball. Samsung has also sponsored MLB matches. MLB is considered the most famous and prestigious tournament in the world and brings together the most qualified players in this field. Therefore, MLB Betting NJ has always received great attention from most baseball fans worldwide.
JP Duminy of Mumbai Indians (L to R), Siddhesh Lad of Mumbai Indians, Jasprit Bumrah of Mumbai Indians, Suryakumar Yadav of Mumbai Indians and Saurabh Tiwary of Mumbai Indians during the Practice session, in Mumbai on 2nd April 2018 adoring the Samsung jersy.
Photo : Pal Pillai /Focus Sports/ Mumbai Indians
Samsung began its legacy with the Olympic Games three decades ago as a local sponsor of the Seoul 1988 Olympic Games. With the Nagano 1998 Olympic Winter Games, the partnership elevated to the Worldwide Olympic Partner in the Wireless Communications Equipment category, which continues today.
- Puma
Puma is a famous German sportswear brand owned by the Puma SE group. Currently, Puma sponsors many sports events in Germany, India (Indian Premier League), and many superstars of football, and cricket. In particular, Puma also sponsors Usain Bolt, who is considered the best athlete in the world.
Puma Logo
It has partnered largely with the Premier League, La Liga, Ligue 1, Serie A, the Bundesliga, and divisions around the world are big fans of some legendary designs. Talismanic performers at Paris Saint-Germain, Chelsea, Manchester United, Atletico Madrid, Borussia Dortmund and AC Milan are among those to wear Puma boots
- Adidas
Like Puma, Adidas belongs to the Adidas AG Group in Germany. This is also the official ball carrier for the last two World Cup seasons. Also, the company also sponsored a variety of different sports such as tennis, golf, cricket, rugby, baseball, and hockey.
Adidas Logo
- Reebok
Reebok is the sportswear representative of Reebok International Ltd – England. However, FC Köln football team in Germany has only been officially sponsored by this company. Besides, Reebok is also more widely known in the United States when sponsoring a number of teams playing in the NFL.
- Castrol
Castrol is owned by BP Plc Company – a manufacturer of oil, gas and alternative energy. Castrol has sponsored many F1 racing teams for many years, and it has also been selected as the official engine oil brand for NFL. Besides, Castrol also sponsors four years of Australian Rugby Football.
It can be affirmed that sport deserves to be ideal land for media and advertising activities. Understanding these trends will help big companies and brands to formulate strategies or change the implementation process accordingly, with high efficiency.
9 Nike
Nike is one of the major sponsors of the athletics in the world
It has sponsored many successful track and field athletes over the years, such as Carl Lewis, Jackie Joyner-Kersee, and Sebastian Coe. The signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of his career, with Spike Lee as Mars Blackmon, proved to be one of the biggest boosts to Nike’s publicity and sales.
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