Caf launches social media campaign to fight spread of pandemic

The Confederation of African Football (Caf) have launched a social media campaign in the fight against the novel coronavirus on the continent.

Caf in partnership with Speak Up Africa aims to educate the masses to prevent the spread of Covid-19.

As part of the challenge, influential players are inviting their peers and everyone to participate in the challenge by recording a video of them doing 19 kick-ups and sharing it on social media. To date, African football legends Ahmed Hassan (Egypt), Perpetua Nkwocha (Nigeria), Joseph Yobo (Nigeria), Karim Haggui (Tunisia) and Trésor Lomana Lualua (DR Congo) have shared videos.

Caf deputy general secretary Anthony Baffoe said: “Football brings together so many people from different backgrounds, nationalities and languages, and we hope that this social media challenge will bring people together in the same way.”

“Even though the football season has been put on hold, we must all continue to come together, with distance, and fight the spread of this disease and misinformation. I personally took part in the challenge and I hope players and fans will engage and continue the chain.”

Yacine Djibo, Executive Director of Speak Up Africa said: “We are thrilled to have Caf’s influential players and members taking part in this exciting social media challenge and raising awareness of the importance of protecting yourself and others from Covid-19.

“Sport is a powerful tool to transform the continent, particularly when it comes to health initiatives. We encourage everyone to take part in this online challenge to raise awareness and incite positive change in health practices and behaviour.”

In partnership with ANA and Sports Leo