The Premier Soccer League (PSL) has announced that GladAfrica Group is the new sponsor of the National First Division (NFD).
As a result, the NFD will now be known as the GladAfrica Championship.
The GladAfrica Championship sponsorship was signed by PSL Chairman Irvin Khoza and GladAfrica Group Executive Chairman Noel Mashaba during a meeting of the 32 PSL Board of Governors meeting in Kempton Park.
The PSL and Glad Africa sponsorship agreement is over five years.
Khoza said: “We are naturally pleased and appreciate GladAfrica’s visionary leadership’s recognition of the strategic fit in anchoring a developmental football property that the National First Division is.
“GladAfrica is in the built environment business. These are Engineers, Project Managers and Environment Experts that understand that sound foundations and particular attention to sustainability are indispensable for the future.
“The National First Division matches and delivers the build and sustainability offering that GladAfrica delivers to our nation.”
The new partnership will benefit member clubs in the second-tier league immensely. The 2019/20 GladAfrica Championship champions will pocket R3 million. Runner-ups will get R1, 5 million while third place will take home R1 million.
GladAfrica Group Executive Chairman Mashaba said the opportunity to work with the Premier Soccer League couldn’t have come at a better time:
He said: “We have grown to relish a good challenge and taking on complex opportunities as a business. We have seen value in progressive partnerships, a key driving factor behind our success.
“This partnership is yet another milestone in the journey of building a formidable African business.
“The conclusion of this new partnership with the PSL allows GladAfrica to make a meaningful contribution to society through sports development.
“The GladAfrica Championship is a direct feeder of teams and players to the top-flight league. This is the foundation which prepares SA football’s future stars and legends. We are elated to be part of grassroots football development.”
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